Why Streaming Services Offer Inferior Quality, Reliability, and Overall Customer Experience

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Which type of TV service offers the best level of quality, reliability and experience for both businesses and customers? Many new businesses are relying on streaming services such as Netflix, Youtube, or DIRECTV Now via devices like Apple TV, Chromecast, Roku, or Amazon Fire for customer entertainment. Many disregard the fact that none of these services are licensed for public viewing or commercial use. In short they are illegal to show in a business. Many businesses still use these services regardless of the possible consequences. So how do they compare regarding picture quality, reliability and overall customer experience. Read below to find out more.

Picture Quality

For streaming services, picture quality is dependent on available bandwidth. Bandwidth is similar to internet speed and if you have other devices such as a point of sale system, cell phones, and employee devices then you have less available bandwidth and thus less bandwidth available for picture quality. Having less than HD or even less than SD picture looks sub par and will stand out to customers.

Reliability

Service reliability can be affected by many things including the aforementioned available bandwidth issues created by having multiple devices on one connection. Additionally, internet service providers often throttle or slow down connections that stream video. Throttling doesn’t just slow down video, but it slows down connections on the entire network and could affect the reliability of payment systems and other internet dependent service systems.

Customer Experience

From wait times to wait staff, customers expect the best experience when they go out to eat. This also extends to watching the game. If Netflix, Youtube, or DIRECTV Now are lagging, pausing, or appear pixelated and of poor quality then customers aren’t getting the experience they are expecting.  They will go somewhere where they can watch what they want without the hassle of a poor viewing experience. Bar owners especially know that the more time a customer spends engaged in a game the longer they tend to stay and the more money the spend on higher profit items like alcohol.

Summary

Streaming services can be good options for home accounts or people who need to take their TV on the go. However, streaming services for businesses are not only illegal for commercial markets but also provide inferior overall quality, reliability and experience for you and your customers. With commercial accounts starting at just $34.99 it’s makes sense to sign up now. Call us now to set up DIRECTV at your business at 1-800-617-5860 or get a quote here.

Is Netflix Licensed and Legal For Business

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One of the biggest questions we hear from business owners is regarding Netflix use. Is using Netflix legal to use for business?

According to section 4.2 of the Netflix terms of service, Netflix is only licensed for personal and non-commercial use.

  • 4.2. The Netflix service and any content viewed through the service are for your personal and non-commercial use only and may not be shared with individuals beyond your household. During your Netflix membership we grant you a limited, non-exclusive, non-transferable right to access the Netflix service and view Netflix content. Except for the foregoing, no right, title or interest shall be transferred to you. You agree not to use the service for public performances.

We talk to many business everyday who use Netflix and other over the top streaming options as their primary form of customer or employee entertainment. Many don’t see how this could prove them liable in a lawsuit when they get caught. Content providers employ staff who canvas cities and come into businesses to investigate which places are using services licensed for private use only. Businesses that have been found to be using non-commercial accounts in a commercial setting are liable for thousands of dollars in penalties and fees. That person sitting at a table who just ordered a drink may be canvasing businesses in your area. To avoid the risk of paying thousands of dollars in penalties, a commercial cable or satellite account is currently the only way to legally show television content in a business.